Sue Driscoll
writer | creative director
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It's Electric.

Sure, everyone was talking about the new Ford Fusion, but where was the love for the Fusion Energi? I mean, come on. An electric hybrid that looks like this? We knew we had to power up the spotlight and shine it all over this shiny new tech, so we sent out a collection of short videos and colorful animations to all the internet places plug-in fans might hang out. We got a little weird and it felt totally right.

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You can't see it.
(It's electric!)

Boogie Woogie Woogie.

 

We also came up with 100 reasons to love a Fusion and then worked with artists to bring them to life. The internet is a distracted place. Gotta spray the infield.