The internet was saying a bunch of nice stuff about the new Ford Fusion. Like, to the point that it would be rude if we didn't do something about it. So we partnered with Ghost Robot, and together mined hundreds of comments for inspiration. Those led to concepts which led to scripts which took us to six different cities, filming as we went. We created over 40 videos, countless other pieces of content and engaged with fans in a truly meaningful way. It was a fantastic six months making fantastic stuff with fantastic people. This is some of it. (Here's some more. And some more. And a few other things.)