Sue Driscoll
writer | creative director
vine.png

We did it for the Vine.

There was something just so sticky about this six-second looping app, and we wanted in. You would think that would be easy to do - it was just six seconds, after all - but it quickly became apparent why only 1% of the creators had the lion's share of the followers and views. So instead of trying to reinvent the wheel, we partnered with the ones who were already at full speed. It was fun while it lasted. 

vine_map_07jan_2.png

RIP, Vine.

Instagram's cool and all, but it's not the same. 

Ford lands in the world of Vine. (@origiful)

Isaac's Daydream (@rudymancuso)

How to get married in six seconds. (@jeromejarre)

Street Magic (@rudymancuso)

 

People seemed to watch these loops endlessly. Millions and millions and millions of times.

 
 

We even shot some without an influencer involved. (They didn't get millions of views.) 

May the force be with your shotgun.

Whack-a-troll.

When you're an anal mother pupper.

Fusion inception.

 

Our partnership with Rudy Mancuso kept growing and right before Vine died, we gave his fans a chance to do a collab. They just had to call shotgun in the most creative way possible.

Rudy_Instagram.JPG

"Thank you @ford"

Rudy's Instagram post: 74K likes | 400+ comments | 5.OMG, we gave him a car just for doing this.

Screen Shot 2018-03-20 at 11.42.03 AM.png

Rudy + the Winner

We flew Edward out to LA where he got to collaborate with Rudy on a Vine that got over 100K likes and 5M loops. Basically a millennial wet dream.