Mustang Customizer: Part III
We partnered with Jam3 on the third iteration of the Customizer and, together, put all of the fun tech out there to good use. The car itself was rendered in live 3D WebGL, so you could check out your stripes and shiny rims from every angle. The same tech made it possible to export your favorite view over to Zazzle for some custom merch. We used AR to drop your creation into Google Streetview. And because, everything that is old is once new again, we had a GIF Generator for you to also customize. Of course it wouldn't be a Mustang app without a racing game. So we did that too.
Here's the app interface and a look at the car in Streetview.
Mustang Customizer: Part Deux
The sequel to the original Customizer started with our original partner, Firstborn, and then moved on to Red Interactive. The crux of this version was battling the Customizer community for whose Mustang was the shiniest of ponies. Basically, hot or not. Tinder for car customization. Every time you won a battle of looks, you got points. Points earned you badges. And all of that winning put you in the running to actually take home your dream Mustang. And four people did. (Lucky b@$tards.) This is the first time we created an app for the Customizer and, with it, a racing game. Because, well, Mustang.
Mustang Customizer: The Original
Working with Firstborn, we knew we wanted to tap into the huge Mustang customization fan base out there. These were people who were chatting on forums, posting pics of their cars and getting all worked up every time a new aftermarket part came out. We also knew it couldn't be your typical build-and-price type experience. Put those two thoughts together and it's easy to see where we ended up - with the first-of-its kind community-based customization tool. Four fans could customize a car together at the same time, chatting about it as they went. You don't even want to know what our monthly data storage costs were.
It's won some stuff over the years:
So shiny!
One Show Interactive : Bronze Pencil (2010 Website & Microsites)
One Show Interactive Merit Award (2012 Craft/Interface Design)
One Show Interactive Merit Award (2016 UI:Consumer - Mobile/Utility & Web/Utility)
Webby Awards: People's Voice (2016 Advertising & Media/Auto & Auto Services)
FWA: Site of the Day (2010, 2011, 2016)
FWA: App/Mobile of the Day (2016)
Lester Wunderman Awards: Gold
Adobe: Adobe Max Finalist
OMMA Awards: Finalist
WMA Webaward: Outstanding Website
W3: Best-in-Show - Automotive
How Interactive Magazine: Merit Award
Hive Awards: Winner, Automotive
Hive Awards: Winner, User Experience
How Awards: Award of Merit
Communicator Award of Excellence: Automotive
Effie: Gold